Matthew Anderson, CPA
Nearly 20 years managing financial strategy inside 8- and 9-figure companies — not as a passive reporter of results, but as the person responsible for the financial decisions that determined whether the business survived, scaled, or sold. Now he brings that same discipline to the business owners who need it most and have never had access to it.
Three Capabilities That Set Him Apart
These are not marketing claims. They are the specific strengths his clients notice first, describe most often, and value most deeply.
Turning Financial Chaos Into a System That Works
Matt walks into a business with messy, unreliable, or non-existent financial infrastructure — and rebuilds it from the ground up. Going into QuickBooks, diagnosing what is wrong, cleaning up the chart of accounts, building a proper month-end close, setting up job costing, creating a cash flow forecast, and defining KPIs that actually mean something to a business owner in their industry. By the end of 90 days, the financial foundation is unrecognisable from what it was.
This capability is rare because it combines deep technical accounting knowledge with practical systems thinking and the patience to do the detail work properly. Most advisors want to provide strategy. Matt builds the infrastructure first — because strategy without clean numbers is guesswork.
Translating Numbers Into Decisions You Can Act On
Matt takes financial data — however raw or complex — and translates it into the two or three things a business owner actually needs to understand right now to make a better decision. He doesn’t overwhelm with reports. He covers the essential facts, speaks plainly, and makes it easy for a non-financial person to grasp what the numbers mean for their hiring, their pricing, their cash position, and their growth.
Clients consistently describe this as the thing that makes Matt feel different from every accountant or financial advisor they have worked with before. He understands the full picture, reconfigures it into the clearest possible presentation, and communicates only what moves the decision forward.
Preparing Businesses for the Scrutiny That Growth Demands
Having been inside three companies that went through exits, Matt knows what clean books look like from the outside — from the perspective of a banker, an acquirer, or an investor. He knows what a credible forecast looks like, what a due diligence process demands, and what kills a deal or a loan application before it starts.
This gives him the ability to help a small business owner build toward a financial story that stands up to external scrutiny — whether that is a bank conversation, a business sale, or simply the confidence to bring on a serious growth partner. Most small business owners will never get this perspective without someone who has been inside that process. Matt has — three times.
Why OiProfit Exists
This is not a business that was started because it seemed like a good market opportunity. It was started because Matt had been inside the problem long enough to know exactly who needed what he had to offer — and who had never been able to access it.
Nearly 20 Years Inside the Machine
Matt spent his career as a CFO and finance leader inside growing companies — guiding investments, restructures, and acquisitions. He was not a passive reporter of results. He was the person making the financial decisions that determined whether the business grew, stalled, or got sold.
Three Companies. Three Exits.
His last three corporate employers were all acquired or sold. He was there for the financial preparation, the due diligence, the strategic positioning. Each transition left him with the same question: what is next for me? After the third exit, it hit differently. He realised that while he had been helping companies build toward exits, he had not been building something of his own.
The Decision That Changed Everything
Matt turned down traditional CFO opportunities after the third exit. Roles that came with stability, prestige, and a predictable income. He said no — and it was genuinely scary — because he knew that if he went back into a corporate seat, he would spend another decade helping large organisations that already had teams of advisors and consultants. The people who actually needed what he had would never benefit from it.
OiProfit Was Born
What kept surfacing was the other side of the equation: the small business owners. The construction company doing $5M a year with no idea which jobs made money. The landscaper who had worked 60-hour weeks for a decade and could not tell you his actual margin. The trades operator sitting across from a banker, unable to explain his own cash flow. These were the people who needed what Matt had — and who had never had access to it. Not because they did not deserve it, but because the financial services industry had decided they were not big enough to be worth the effort. OiProfit exists to change that.
Why “Oi”?
“Oi” means “hello” in Portuguese — a language Matt speaks and loves. OiProfit = Hello Profit. The mission is simple: help business owners say hello to profit and goodbye to guesswork.
Proof, Not Promises
Built OiProfit From Zero to $30K+ MRR in Year One
While simultaneously building the team, the systems, and the service delivery infrastructure from scratch. Passed up traditional CFO opportunities to stay committed to the mission.
Recovered $17,000 in Revenue Leakage in Two Weeks
For a fulfillment client, through improved expense tracking and invoice accuracy — a direct, measurable result of financial oversight that had not previously existed.
18% Profit Margin Improvement for a Custom Cabinet Shop
Implemented job costing in QuickBooks, created a 12-month cash forecast for hiring and marketing decisions, and unlocked profitability visibility across every project.
22% Project Profitability Improvement for a Home Builder
Aligned Buildertrend with QuickBooks, created benchmarking systems, and made strategic adjustments that compounded across every project in the pipeline.
Business Sale Preparation for a $7.58M Company
Building the budgets, management documentation, and financial narratives that PE buyers require — transforming a tree-cutting business from owner-dependent to exit-ready.
Salvaged an At-Risk Client Relationship
Restructured the engagement to a sustainable model — preserving the relationship and the recurring revenue while the client navigated a difficult period. Relationships matter.
Ready to Have Matt in Your Corner?
Book a free 30-minute Cash Flow Clarity Call. Matt will listen first, diagnose the real problem, and show you exactly where the gaps are. No sales pitch. Just clarity.
Book Your Free Clarity Call →The Values Behind the Work
Matt’s clients trust him deeply because he is genuinely trustworthy in every sense of the word. Here is what drives how he shows up.
Precision and Follow-Through
Matt finishes what he starts and holds himself to an uncompromising standard of delivery. If he says it will be done, it will be done. This is not a claim — it is the consistent feedback from every client he has ever served.
Plain Language, Always
He does not hide behind jargon or complexity. He explains financial concepts in ways a non-financial person can genuinely understand and act on. This is the single most consistent piece of client feedback he receives.
Listening Before Advising
The first thing a dream client notices about Matt is that he listens before he advises. He understands your situation before he offers a solution. That is rare in financial services — and his clients value it deeply.
Honouring What You Built
Matt’s approach honours what you have already built and positions the financial work as making that foundation worthy of the business sitting on top of it. He does not talk down to operators. He respects the craft.
The Person Behind the CFO
Matt is not just a financial strategist. He is a husband, a father, and a person driven by faith, family, and the belief that meaningful work should fund a meaningful life — not consume it.
He built OiProfit specifically so that it would support his life from day one, not five years from now. That same principle drives how he works with clients: the goal is a business that funds your life, not one that drains it.
- Family and faith are the foundation — everything else is built on top of them
- Portuguese speaker who named his company after the word for “hello” — because the mission starts with a greeting
- Outdoor adventures, football, track and field, and woodworking when the laptop closes
- Based in Reno, Nevada — serving clients across the United States
- Daughter heading to Lima, Peru on a mission — son in Portugal
“Hello” in Portuguese
A language Matt speaks and loves. OiProfit = Hello Profit. Saying hello to your numbers with confidence instead of fear.
In Their Own Words
“When I started working with Matthew, I had no clear idea which jobs were actually profitable. Within just a couple of months, he helped me gain real clarity on my overall profitability and gave me the tools to track profit on each and every job. For the first time, I am confident in my ability to consistently bid and win profitable work.”
“Matt’s attention to detail helps discover insights into your business. From revenue streams to cost of goods sold, he can unlock the secrets to improving your bottom line.”
“You explain it in a way I can actually understand.”
“I finally feel like someone is on my side.”
“I know which jobs make money now.”
“The moment a business owner reads their numbers and understands them for the first time — not just receives a report, but genuinely grasps which jobs made money, why their cash position looks the way it does, and what they should do differently next month. That is what OiProfit was built to create.”Matthew Anderson, CPA — Founder, OiProfit
Matthew Anderson is a fractional CFO and financial strategist with nearly 20 years of corporate finance leadership across growth-stage companies, including three businesses he helped prepare for successful exits. He founded OiProfit in December 2024 to bring the financial infrastructure, cash flow clarity, and strategic oversight that large organisations take for granted directly to the owners of small and mid-sized trades, construction, and field service businesses. Through his 90-Day CFO Transformation and ongoing retainer services, Matthew rebuilds the financial foundation of each client’s business — cleaning up their books, building their forecast, defining their KPIs, and establishing the systems that allow them to make confident decisions about hiring, pricing, cash, and growth. He is known for his ability to translate complex financial data into clear, actionable insights for business owners who have never had a financial partner who genuinely understood their world — and for the quality and reliability of everything he delivers. Matthew is based in Reno, Nevada, and serves clients across the United States.
Ready to Have a Real CFO in Your Corner?
Book a free 30-minute Cash Flow Clarity Call. Matt will listen, diagnose the real problem, and show you exactly what fixing it looks like. No pressure. Just clarity.
Book Your Free Clarity Call →